Can I make you some bucks?

how the net is transforming the way we work and earn

bringing-up for bimbo bucks April 29, 2008

Filed under: virtual money — Nicole @ 3:30 am
Tags: ,

It was over tomato-flavoured Crinkle Cut chips and a can of coke that my 13 year old self learnt about capitalism. You see, I was one of those very loyal fans of The Sims. One who would sit munching away on MSG and lots of sugar while playing the role of a fatalistic virtual reality god deciding on everything from the colour of my character’s hair to his or her career.

Harmless fun I used to think. I never gave much thought to why every one of my characters had to have a house filled with books or why I made those poor virtual reality blobs (as let’s face it that’s what they are) read so much. To me it was all part of the game. But in a lot of ways The Sims was a microcosm of the real world.


If you wanted the double-storey house with the impressive pool, aka success, you had to work for it. It was as simple as that. So one of my first lessons in getting ahead was from playing The Sims where I learnt that studying meant a good job to fund that all important retail therapy spree ( can you hear the excitement in my voice?).


Okay, so let’s just say I’ve ignored that lesson. That I love books and learning from them because … well I do and not because of the money they may bring me. The point is that this game was part of my subtle initiation into a capitalistic society which values money above all else.


It is worrying if you consider the latest virtual reality games for teenagers and what they are teaching them about society. Particularly when you consider what earning this virtual money means.


Miss Bimbo, which targets teenage girls between the ages of 9 and 16, is very popular at the moment. This virtual reality fashion game is about becoming “the most famous, beautiful, talented, independent and charming bimbo across the globe”. And you do this by making your virtual character diet, binge eat, have breast implants and, most importantly, encouraging her to marry a rich boyfriend. So much for women’s lib. This game has provoked outrage as some have argued that it promotes an appearance-obsessed anorexic youth.


What makes this an effective and potentially harmful game is how it uses virtual money to drive home messages about women in society. Virtual money is used in the game to buy the necessary diet pills and have the surgery needed to maintain the ideal body. The creators of the game claim that this is an accurate reflection of how women in society are spending their money. Really? They must know something I don’t.


You get a limited amount of virtual money when you sign up for this game. But it’s easy enough to get more. This can be done by sending a $3 text message; finding a job in-game or finding you a virtual-reality sugar daddy. The game revolves around earning virtual money so as to ensure your character remains emaciated. The site says :

Bimbo dollars is ‘the cabbage,’ ‘bread,’ the ‘mula’ you’ll need to buy nice things and to get by in bimbo world. To earn some bimbo cash you will have to (gasp) work or find a boyfriend to be your sugar daddy and hook you up with a phat expense account!


And how do you earn bimbo bucks ? It’s quite simple really :

  • You can complete an in-game bimbo task. These include things like having plastic surgery or maintaining your character’s target weight with diet pills
  • You could marry your rich charming boyfriend
  • You could send an sms or use PayPal—-

This game may be training a new generation of consumers who may earn real money only to spend most of it on diet products. After all, how can we be certain of the effects of such virtual earning?


4 Responses to “bringing-up for bimbo bucks”

  1. funalaakie Says:

    I totally agree that virtual reality ‘games’ are infused with capitalist ideologies – but that’s probably because they’re designed by capitalist countries.

    I remember getting really excited when I heard about the Wannado city – a theme park which is said to have redefined child entertainment by simulating a dream world where children are encouraged to take on and experience one or several adult professions. It was designed to allow kids to live out their dreams while simultaneously empowering them to become decision-makers and learn responsibility.

    However, the corporate backing that the place has brought me back to the reality that will live in a vicious, expanding capitalist society. A Wannado City thus seems like a cleverly fun way of instilling a capitalist ideology into the naive minds of children, with the hidden slogan of: “Get them while they’re young!”

    Read the full story here.

    Inspector Gadget

  2. Ines Schumacher Says:

    Wow! That Miss Bimbo game is really shocking. I can’t believe parents let their kids play that game online. But then again, parents let their kids do lots of things unconsciously.

    I am (still) a huge fan of The Sims! And just to give you a hint: you can let your characters chill out all day to read books. The money still comes if you cheat by using a schneaky code! Ah, the beauty of e-money. I wish you could do that will real money. Maybe I can learn from our politicians on that score?

  3. kelescheppers Says:

    I thought capitalist ideology was focussed on principles like hard work, dedication, integrity, decision-making capacities, market skills… Where do breast implants come into the picture?

    I’d like to see a virtual game where a guy is obliged to get an enlarged member or prettier balls to achieve success.

    More than that, I’d like to see children learn about work ethic through any media that suits them – be it a game, a book, a teacher or a parent – and use that knowledge to improve social situations for others. I’d like to see children growing to be responsible adults who transcend themself and work toward wordly good. Breast implants and a new boyfriend will not do that.

  4. L Says:

    I dont know if any of you guys know this ir even care but The Sims is the highest selling PC game of all time.

    This just gives you a sense of how popular the game is. One could disagree (me included) with the capatalist aspects of the Sims and Bimbo but would a communist themed game work?

    Take for example a game called “comrade” the point of the game is to work hard for the state and your fellow workers and wear the best in state issued over-alls :/

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